What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Portland dedicated locally to the Love Promise?

To be relentless in our desire to serve our guests, community and one another like we would our own families. To create an experience that is truly world in all aspects of our dealership. To be an example of what other dealerships aspire to be. We will continue to improve, hear our guests and one another in pursuit of always getting better. Always searching for the possibility, regardless of the probability, to be the best. .

Oregon Humane Society
Alameda Grade School
Boys and Girls Clubs of America
Doernbecher Children's Hospital

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Portland

Subaru and Subaru of Portland believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

PYB Build Construction Job Training Opportunities  –  Caden C

Portland YouthBuilders’ (PYB) mission is to support young people who are committed to changing their lives to become self-sufficient, contributing members of the workforce and their community. Founded in 1995, PYB is a non-profit organization that provides education, vocational training in construction and technology, leadership development and long-term support to low income youth. Each year, the program serves 200 young people between the ages of 17 to 24 who have not completed high school and face serious barriers to success in their current situation, including homelessness, interpersonal violence, addiction, hunger, and loss. For the past two years, The Subaru of America Foundation provided PYB with financial support for its Construction Training Program. In that time, the students in PYB’s construction program have built three affordable housing units through its partnership with Habitat for Humanity and completed one total remodel of a home that will go to a family currently experiencing homelessness. In addition to giving back to their community by building affordable housing, PYB’s construction students gain the skills that they need to enter living wage trade jobs. PYB’s construction program is a pre-apprenticeship program approved by the Oregon Bureau of Labor and Industries which means that when students complete the program, they get preferred entry when applying for jobs in the trades.

Riah's Wish Reveal Party at Subaru of Portland  –  Mallory T

Subaru of Portland's Chris, Mitch and team created an unforgettable princess party for Make-A-Wish Oregon wish kid, Riah. Riah is a local 3 year old battling a rare cancer who loves all of the Disney princesses and Disney movies. To send Riah off in style, the Subaru of Portland team welcomed Riah and her family with a ride in the Subaru Ascent from their home to the dealership and surprised her with gifts for her upcoming trip to Disneyland, real princesses, pink princess cupcakes, a castle bounce house and a beautiful balloon arch made with her favorite colors. It was a party of a life-time which Riah and her family will never forget. We cannot be more thankful for not only producing an incredible wish party but also financially adopting Riah's wish! Thank you Chris, Mitch and the entire team at Subaru of Portland.

Subaru Loves to Care  –  Tori H

Many thanks to everyone at Subaru of Portland and Doernbecher Children's Hospital, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families. It is very humbling to see just how much you do for the community.

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