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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Portland dedicated locally to the Love Promise?

To be relentless in our desire to serve our guests, community and one another like we would our own families. To create an experience that is truly world in all aspects of our dealership. To be an example of what other dealerships aspire to be. We will continue to improve, hear our guests and one another in pursuit of always getting better. Always searching for the possibility, regardless of the probability, to be the best.

Oregon Humane Society

SOLVE

Boise-Eliot/Humboldt Elementary School

Portland Rescue Mission

Doernbecher Children's Hospital

Did Subaru of Portland go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Portland

Subaru and Subaru of Portland believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog's Day - Sarah Y

Subaru of Portland, especially Chris Borquist and Mitch Tandeske, were fantastic partners during the October 2021 Subaru Loves Pets campaign. During the campaign, which took place throughout Adopt a Shelter Pet Month, Subaru of Portland displayed materials in their dealership promoting available OHS pets to customers. Since OHS is still operating by appointment only, we provided a QR code that Subaru customers could scan to view our available animals. Thanks to Subaru of Portland's generous partnership and commitment to making sure our materials were visible in the dealership, OHS found homes for nearly 200 cats and dogs during the month of October. Adopted animals included Melah, a blind cat who needed to find a home with his brother, Grayson. Melah was already considered and "underdog" due to his blindness, but animals who must be adopted as a pair typically take a much longer time to find a home. In addition to Melah, more than a dozen other "underdogs" found homes during the month of October thanks to our partnership with Subaru of Portland.

Make a Dog's Day

Santa Paws at Subaru of Portland - Sarah Y

The Oregon Humane Society held our annual holiday photo event, Santa Paws, at a number of local Subaru dealerships in 2021. While all of the stores were excellent hosts, Subaru of Portland went above and beyond by decking out the dealership sales floor in holiday decor prior to our event, and even playing Christmas music while the photos were being taken. These extra touches made the event feel all the more festive and special for the participants, especially since we did not have a Santa on site as a Covid-19 precaution. The Subaru of Portland service team also came to the rescue of OHS staff during the event by adding air to the tire of our company van, which had issued a low tire pressure warning that morning. Thanks to their generous hospitality and assistance, Santa Paws was a huge success, and our event staff was able to return themselves and the event supplies back to the shelter confidently and safely with a fully inflated tire.

Oregon Humane Society
Santa Paws at Subaru of Portland

Subaru of Portland Help Cleanup With SOLVE! - Larissa G

On Saturday, September 25, 2021, SOLVE, with the support of Subaru of Portland, celebrated the Beach & Riverside Cleanup. This annual statewide event is an opportunity for Oregonians to come together and care for our most cherished natural spaces and places through volunteer litter cleanups and habitat restoration work. Volunteers from Portland to Medford and Astoria to Bandon got to work at more than 120 volunteer projects. Miles of Oregon coastline was scoured for microplastics. Shopping carts, car tires, and debris were pulled from our waterways. And in the Rose City, Subaru of Portland employees and more than 80 other community members came together to clean up the neighborhood surrounding the dealership. Volunteers removed a staggering 1,230 pounds of litter and debris during this single project. They spread out, walking along the Eastbank Esplanade, along bikeways, and towards the bank of the Willamette River. Each piece of litter removed prevented unwanted plastics and other materials from entering storm drains and waterways, where it leaches toxins and harms wildlife. Subaru of Portland’s commitment to SOLVE’s Beach & Riverside Cleanup is an example of their investment in the local community. Not only did their support help make Portland a cleaner and healthier place, but it also helped to create a safer and more welcoming neighborhood for all. Picking up litter is a simple thing to do, and its effects are huge. In total, the 2021 Beach & Riverside Cleanup saw nearly 3,200 volunteers remove more than 60,000 pounds of litter and marine debris from Oregon’s environment. These results are made possible by the hard work of volunteers combined with the generosity of businesses that actively support their local community. Thank you, Subaru of Portland!

SOLVE
Subaru of Portland Help Cleanup With SOLVE!

Portland SOLVE Subaru of Portland - Larissa G

On Saturday, September 25, 2021, SOLVE, with the support of Subaru of Portland, celebrated the Beach & Riverside Cleanup. This annual statewide event is an opportunity for Oregonians to come together and care for our most cherished natural spaces and places through volunteer litter cleanups and habitat restoration work. Volunteers from Portland to Medford and Astoria to Bandon got to work at more than 120 volunteer projects. Miles of Oregon coastline was scoured for microplastics. Shopping carts, car tires, and debris were pulled from our waterways. And in the Rose City, Subaru of Portland employees and more than 80 other community members came together to clean up the neighborhood surrounding the dealership. Volunteers removed a staggering 1,230 pounds of litter and debris during this single project. They spread out, walking along the Eastbank Esplanade, along bikeways, and towards the bank of the Willamette River. Each piece of litter removed prevented unwanted plastics and other materials from entering storm drains and waterways, where it leaches toxins and harms wildlife. Subaru of Portland’s commitment to SOLVE’s Beach & Riverside Cleanup is an example of their investment in the local community. Not only did their support help make Portland a cleaner and healthier place, but it also helped to create a safer and more welcoming neighborhood for all. Picking up litter is a simple thing to do, and its effects are huge. In total, the 2021 Beach & Riverside Cleanup saw nearly 3,200 volunteers remove more than 60,000 pounds of litter and marine debris from Oregon’s environment. These results are made possible by the hard work of volunteers combined with the generosity of businesses that actively support their local community. Thank you, Subaru of Portland!

SOLVE
Portland SOLVE Subaru of Portland

Doernbecher+Subaru of Portland=Subaru Love Promise - Cassady N

OHSU Doernbecher Children’s Hospital offers the region’s most comprehensive and advanced pediatric health care services to meet the needs of children across Oregon and beyond. In the last year alone, OHSU Doernbecher was able to provide care to more than 86,000 patients from every county in Oregon. Subaru of Portland and their customers have given generously and enthusiastically: we are delighted to share the news that this year’s “Subaru Share the Love” gift will bring Subaru of Portland’s total contribution to OHSU Doernbecher to more than $400,000 since 2014. The immense generosity of Subaru of Portland, their customers and our community helps improve the lives of so many Oregonians. This support allows OHSU Doernbecher to provide the highest level of care, from routine well-child checkups to the most advanced treatments for conditions including cancer, cystic fibrosis and epilepsy. It also provides funding which supports the research and development of new, life-saving treatments. And it helps us recruit and prepare a workforce of highly trained health care professionals to provide caring, compassionate care to kids. Subaru of Portland truly embodies the Subaru Love Promise and what it means to not only support their community, but to serve it well. We are proud of our partnership with Subaru of Portland and their customers and are very grateful they continue to support OHSU Doernbecher.

Doernbecher+Subaru of Portland=Subaru Love Promise

Going the Extra Mile for Pets in Need - Sarah Y

Subaru of Portland has supported the Oregon Humane Society's Doggie Dash event as Presenting Sponsor for numerous years, and in 2021 they went above and beyond as a partner by creating a new commercial specifically highlighting the event. 2021 was the second year that OHS needed to pivot to make Doggie Dash a virtual event, and after seeing disappointing engagement in 2020, we decided to expand the 2021 event to 30 days' worth of programming. The Subaru of Portland commercial helped maintain visibility of the event in the community, resulting in increased engagement over 2020 and more than $500,000 raised to help pets in need.

Oregon Humane Society

Making a Dog's Day - Sarah Y

Subaru of Portland supported the Oregon Humane Society with partnership during the October Share the Love/Make a Dog's Day promotion. The timing of this campaign was perfect, as our largest event of the year, Doggie Dash, was postponed to October this year due to the pandemic. Subaru of Portland was the Presenting Sponsor for that event, and they also sent a few representatives from the dealership to help maintain our dog path (while wearing masks and adhering to social distancing). When the dealership representatives arrived for their volunteering session on the dog path, they brought some Share the Love and Subaru Loves Pets swag to help us with our promotion of the partnership. We were able to snap a few shots of a dog named Bridger wearing the Subaru bandana, which we used on our social media platforms in October. As it turns out, Bridger was an "underdog," as he was diagnosed as being heartworm positive upon his arrival at OHS from Oklahoma through our Second Chance program. Heartworm-positive dogs require a special adopter who will dedicate themselves to the dog's health and ensure that the dog's lifestyle is fairly calm. For an active dog like Bridger, this was a tall order. Happily, Bridger was adopted on 10/21/20 and is now living his best life in his forever home.

Oregon Humane Society
Making a Dog's Day

Make-A-Wish Oregon - Riah's Wish Come True Video - Mallory T

Our friends at Subaru of Portland granted Riah's wish to meet princesses this past summer. The team did an incredible job making Riah and her family feel special and welcome. They also put together this amazing video to document this special day. Thank you, Subaru of Portland!


Subaru of Portland makes the holidays magical! - Fletcher J

From mid-November through early December Subaru of Portland championed the Make-A-Wish Oregon Toy Drive to support their Holiday Magic campaign. Over three weeks, the team collected a Subaru full of toys for children currently in Randall’s and Doernbecher’s Children’s Hospitals that Make-A-Wish Oregon will deliver during special events at each location. Their efforts to promote, support, and fulfill the need to bring magic to these children and their families who are going through difficult circumstances make them pillars of our community and people that can always be relied upon in challenging (and good) times. Thank you to Chris, Jon, Mitchell, and the outstanding team at Subaru of Portland for their support this holiday season!

Make-A-Wish Oregon
Subaru of Portland makes the holidays magical!

Riah's Wish Reveal Party at Subaru of Portland - Mallory T

Subaru of Portland's Chris, Mitch and team created an unforgettable princess party for Make-A-Wish Oregon wish kid, Riah. Here is a link to a video they produced: https://drive.google.com/file/d/1PYD_wR4JOn9-nG_w6vmE0nRfWSB2CVCF/view. Riah is a local 3 year old battling a rare cancer who loves all of the Disney princesses and Disney movies. To send Riah off in style, the Subaru of Portland team welcomed Riah and her family with a ride in the Subaru Ascent from their home to the dealership and surprised her with gifts for her upcoming trip to Disneyland, real princesses, pink princess cupcakes, a castle bounce house and a beautiful balloon arch made with her favorite colors. It was a party of a life-time which Riah and her family will never forget. We cannot be more thankful for not only producing an incredible wish party but also financially adopting Riah's wish! Thank you Chris, Mitch and the entire team at Subaru of Portland.

Make-A-Wish Oregon
Riah's Wish Reveal Party at Subaru of Portland